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<center><big>'''Welcome to Our Global Meetup!'''</big>
<big>'''Welcome to Our Global Meetup!'''</big>
This is a wiki for readers of Seth Godin's new book, [https://www.seths.blog/tis THIS IS STRATEGY].
This is a wiki for readers of Seth Godin's new book, [https://www.seths.blog/tis THIS IS STRATEGY].


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[[2: Four threads, woven together]]
[[2: Four threads, woven together]]


3: What do people want?
[[3: What do people want?]]


[[4: The non-strategy of “Take what you can get”]]
[[4: The non-strategy of “Take what you can get”]]
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[[10: Systems deliver value]]
[[10: Systems deliver value]]


11: The buildings or the roads?
[[11: The buildings or the roads?]]


[[12: The unseen assistant (and the mysterious vandal)]]
[[12: The unseen assistant (and the mysterious vandal)]]


13: Can you see the river?
[[13: Can you see the river?]]


[[14: The collective]]
[[14: The collective]]

Revision as of 16:04, 4 October 2024

Welcome to Our Global Meetup! This is a wiki for readers of Seth Godin's new book, THIS IS STRATEGY.

Every article in the book has a number, and that number corresponds to a page on this wiki.

The purpose of this wiki is connection and discussion. It's not for promotion or selling.

Find an article and chime in. Thanks for being here.

1: Strategy is a philosophy of becoming

2: Four threads, woven together

3: What do people want?

4: The non-strategy of “Take what you can get”

5: Awaiting instructions

6: The elegant path is the most useful way forward

7: Not all elegant strategies are the same

8: Systems are unseen and persistent

9: We live in the solar system

10: Systems deliver value

11: The buildings or the roads?

12: The unseen assistant (and the mysterious vandal)

13: Can you see the river?

14: The collective

15: Successful systems

16: Real life isn’t LEGO

17: Two myths about systems

18: Built, natural, and complex systems

19: What makes a system?

20: The persistence of systems

21: From fine china to underwater headphones

22: Duncan Hines (and Nina Zagat)

23: All dogs are mixed breed dogs

24: U.S. News changed college

25: Where’s the meter?

26: Seeing (and changing) the chocolate system

27: Serious games

28: There are games in every strategy

29: We are all time travelers

30: Seeing time

31: There is a method

32: The heartbreak of an intuitive strategy

33: Hiding from a useful strategy

34: Low-hanging fruit isn’t

35: Rome was built in a day

36: One telephone is worthless

37: The desert island mythologies

38: Cities are contagious

39: Analyzing the last move

40: Strategy and tactics

41: Toward a strategic practice

42: Project work is different

43: You might need a strategy to

44: Slithering, with patience

45: Plants make people happy

46: Seat belts save lives

47: Airbnb was lost

48: Twenty-seven egg dishes

49: Esther changed the world

50: Shine a light

51: Big problems demand small solutions

52: “Getting the word out” (also known as “selfish shouting”)

53: Use, be used, or change it

54: Freedom is possible

55: Getting clear about the business model

56: And it flies

57: Passion and our business model

58: The circle of us and the circle of now

59: Selling selfish

60: Next guest, best guest

61: Seeing strategy clearly

62: A blueprint is an assertion

63: Sharing your strategy: The modern business plan

64: Intuition is strategy without narrative

65: The thing about effort numbered riffs.rtf

66: Resilience and leverage

67: It barely works

68: The minimum viable audience

69: And then what happens?

70: To kill all the whales

71: Not all needs have a market (yet).

72: Seeing the windmill

73: Without a strategy

74: Some reasons we avoid having a strategy

75: A framework for a strategy

76: Creating the conditions for change

77: Twelve slogans

78: Unseen systems and unintended consequences

79: We are not plankton

80: Strategic marketing

81: No time to waste

82: Strategy and aimlessness

83: “Should” might be a trap

84: Where is the blueprint?

85: Sooner or later

86: Strategy is the partner of freedom

87: The lottery is not a strategy

88: Nostalgia for the future

89: Doing our job or doing our work?

90: Tension first and above all

91: The fastest cyclist in the world

92: When did Apple become Apple?

93: When did Netflix become Netflix?

94: When did David Bowie become David Bowie?

95: What’s your strategy?

96: What does it mean to be a strategic thinker?

97: Tactics are not strategies

98: What’s a feedback loop?

99: Time isn’t free

100: Avoiding hindsight bias

101: Not the parts, the system

102: Thinking about ‘status’

103: Seeing status in Hollywood

104: The output of systems

105: Our intent is altered by the system we’re part of

106: The birth of Afya

107: Perpetuating the scam

108: Toxic systems

109: The urgency of “no”

110: On being judged

111: Choose your customers and choose your future.

112: Choose your competition and choose your future

113: Choose the source of validation and choose your future

114: Choose your distribution and choose your future

115: News, ideas, and distribution changes

116: “Everyone” is elusive

117: What do you want?

118: What does it want?

119: The runaway conditions

120: Things that scale

121: Working for the system

122: Who is in charge?

123: Snapshots and movies

124: The day I met Derek Sivers

125: The emperor penguins, crowds and fear

126: If you want to start a fire

127: The five steps to widespread change

128: Sand Hill Road

129: 100 is a fine way to start

130: Failing to change the donation dynamic numbered riffs.rtf

131: Shun the non-believers

132: Understanding adopters

133: Time is the overlooked axis

134: Getting comfortable with a series of snapshots

135: Embrace the gulf of disapproval

136: Deterministic Nonperiodic Flow proves the point

137: Chasing the hype cycle

138: Seeing the chasm

139: The need for scaffolding

140: Scaffolding and marketing

141: The Catch-22 of leveraged systems

142: Treating different people differently

143: Shifting to the masses

144: Misunderstanding quality

145: The challenge in finding useful criticism

146: Being clear about “better”

147: What we ask ourselves when it’s our turn on the curve

148: Short-term and long-term games

149: Infinite or finite?

150: Scarcity or abundance?

151: Dominance or affiliation?

152: Paying it forward vs. paying it back

153: Maintenance, substitution, or possibility?

154: Games of skill, luck and privilege

155: Games with divergent objectives

156: Mutual enrollment and complex games

157: Don’t bet on games you can’t win

158: All of our strategies are all of our strategies

159: Grabbing the last doughnut

160: Systems thrive, and then they don’t

161: To get to New York

162: If it fits, you can ship it

163: Feeding the system

164: Scarcity and the drivers of a system

165: Scale and magic

166: How NPR lost to the podcast

167: Self-interest is self-evident

168: It’s easy to avoid the most important part of our job

169: It’s voluntary

170: “I will if you will”

171: Bringing strategy to marketing

172: Living in a van

173: Acorns sometimes become oak trees

174: Systems have multiple objectives

175: One way to solve the problem is to change the system

176: Interoperability

177: What does the system respond to?

178: The paradox of substitutes and uniqueness

179: Commodities

180: Understanding genre

181: Medium vs. message

182: Thoughts on pricing

183: Strategies require empathy

184: Dorothy and her crew

185: Everyone is always right

186: All persistent systems rely on feedback loops

187: The wildcard in every feedback loop is the delay

188: Systems + games + feedback loops

189: Embracing constraints

190: Who benefits?

191: Six system traps

192: The Moses manipulations

193: Resilient systems stick around

194: Trying to turn me into an addict

195: The challenge of false proxies numbered riffs.rtf

196: We see systems when they are forced to change

197: May I see the org chart?

198: The agent of change

199: Looking for the agent of change

200: The telegraph and the skyscraper

201: Cheese bullies

202: A brief history of jaywalking

203: What will I tell the others?

204: Who says yes?

205: If you want to use the system

206: The person in front of you is part of a system

207: Some of the ways that systems operate

208: Types of elegant strategies

209: Bringing change to a system

210: Luck doesn’t even out in the long run

211: Leverage and the exaggeration of strategies

212: Intent and side effects

213: Turbulence and systems transformation

214: Gatekeepers

215: Kinds of tension

216: “What will I tell the others?”

217: Two Tesla parables: Ludicrous and the clown car

218: Competitive advantage

219: Metcalfe’s law is waiting for you

220: The first rule...

221: Do vs. want

222: Exchanging the system is tempting

223: Revolutions are rare

224: The game belongs to the children who play it

225: The two unseen desires

226: The thing about cheaper

227: Compounding our tribal instincts

228: Substitutes and the race to the bottom

229: Seeking the invisible hand

230: Examples of systems living in tension

231: Which hat?

232: The weather report is a prediction

233: This might not work

234: Back to the rhino

235: Who controls the dice?

236: Who is waiting for you at the airport?

237: Understanding statistics and polls

238: Best practices and the status quo

239: Analogies and the problem with “almost”

240: Cheerleaders and coaches

241: Collapsing to the center

242: Understanding the 2 x 2 positioning grid

243: The blank of blank

244: Moving to the middle (or not)

245: Going to places the competition can’t go or won’t go

246: Where is everyone?

247: Getting the word out

248: Scaling better

249: Half a boat isn’t much help

250: Thrashing at the start

251: The last minute

252: Every yes requires many no’s

253: Empathy for the retailer

254: Bringing intention to projects

255: Successful projects

256: The three project traps

257: Communication with intent

258: Risks aren’t to be avoided

259: Constraints are a gift

260: What do you make?

261: Problems are opportunities

262: The simple hierarchy of decision effort

263: Optionality and undo

264: Great choice, didn’t work

265: Hidden decisions get moldy

266: Compared to what?

267: A quarter of a million dollars

268: Thinking about money

269: No regrets and the kinds of games we play

270: Why is it hard to talk about decisions?

271: Bad luck paralysis

272: Survivors are noteworthy

273: The regression toward the mean

274: Better decisions and better outcomes

275: Not making a decision is the easy path

276: Assets are tools

277: Assets over time

278: What sort of hammer should you buy?

279: Community action

280: The man who poisoned us all

281: The enduring myth of widespread self-control

282: Bringing a strategic approach to the most urgent system change of our lifetimes

283: Helping the market fix what the market broke

284: Harnessing the insatiable

285: The action we take

286: Indoctrination is real

287: The journey, not an event

288: Constant pressure and chiseling

289: Coordination failure

290: Asynchronicity is a superpower

291: Ignoring sunk costs: A simple But uncomfortable idea

292: What does “wrong” mean?

293: Tomorrow is another opportunity

294: Ignore sunk clowns

295: What to wear on Wednesday?

296: People like us

297: Questions that lead to strategies

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